Amsterdam’s Icecat acquires Dutch-based Decodata’s key assets to expand into home and interior design market

Amsterdam-based Icecat, a provider of product content syndication, has acquired key assets from Decodata, an Amstelveen-based data solutions provider for the home and interior design industry.

This acquisition follows Decodata’s recent bankruptcy and includes its brand, domains, client and product data, and software. Icecat aims to integrate Decodata’s resources into its platform, entering the home and interior design market.

Martijn Hoogeveen, CEO of Icecat, says, “The home living sector is an exciting space, but we recognise it requires careful understanding. We’re giving ourselves time to explore with Decodata’s partners how best to serve this market.”

Decodata faced challenges with limited market response, which deterred further investment despite €2M in backing. “From our experience in developing new categories, we know one has to be prepared for the long haul as many chicken and egg issues have to be resolved,” says Hoogeveen.

Icecat will keep the Decodata brand to support a smooth transition and preserve market trust. The company does not expect this acquisition to significantly impact short-term growth.

Hoogeveen adds, “Brands, distributors, merchants, and marketplaces all have to be aligned on a standardised data model. And accept a third-party data source as an intermediary between all the trade partners. It takes perseverance, political skills and proven solutions to develop a successful new category in the product data business.”

Icecat claims to have a track record of success in new data categories, including technology, fashion, media & entertainment, consumer electronics, etc, positioning it to carry forward Decodata’s mission in the product data market.

What does Decodata offer?

Decodata is a B2B SaaS solution that enables retailers to reduce their time and costs by over 50 per cent. 

Integrating interior collections into online stores can be a lengthy and expensive task. To streamline this process, Decodata organises product specifications into a format that can be easily imported into online retailers’ websites. 

Decodata is an evolution of Cafedeco, a tech-driven platform in the home furnishings industry that connects a variety of stakeholders, including interior specialists, brands, architects, stylists, influencers, and both online and offline retailers and consumers. 

This platform serves as a hub for sharing ideas, inspiration, and practical solutions, helping customers easily find product availability. Decodata aims to disrupt the market by establishing structured systems for product data.

Brief about Icecat

Icecat is a global provider of product content syndication, helping businesses share accurate, engaging product information across multiple channels. 

Its services include content catalogues, e-commerce integrations, and product information management, supporting over 40,000 e-commerce companies. 

Icecat’s mission is to offer global brands localised information and seamless customer experiences. Its vision is to make all products accessible online, enhancing shopping experiences worldwide with cloud-based solutions for broad market reach.